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Breaks Tradition

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Primus is the catalyst of change that will diversify the luxury yacht market by creating opportunities to a broader target population and revolutionizing the yachting experience.

 

​Traditional yacht ownership is a substantial investment with annual operating costs and a high returning cost in operating expenses which when totaled annually turn out to be quite significant.   

 

​Yacht owners traditionally use their yachts anywhere from an estimated 5 weeks to 9 weeks per year. By utilizing the Primus membership concept, you are provided with all the benefits of traditional yacht ownership for the time you have available, but for a fraction of the cost.  

 

Our simple but revolutionary concept is further enriched by Primus’s complete yacht management, which includes crew organization, maintenance, provisioning, and more to provide members with a turnkey solution to fully experience the yachting lifestyle.

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